Re-branding a legacy sweetshop in Bangalore which has been loved and savoured by Namma ooru since 1951. 

With all the stories and celebrations it has shaped through the years, we could not steer away from the iconic red oval shape, of course. People have made it part and parcel of their lives and we wanted to make them feel a little bit of victory with every purchase.

Using basic symbols of our sweets - barfi, rasgulla, Mysore pak, sweet syrups, we staged Asha Sweets - The Symbol of Sweets.